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“What is “Advertising” in the digital age?” by Dr Kathleen Mortime from University of Northampton (Event is cancelled by the University)

6:00pm - 8:00pm
Mabecs Office
Feb 28

We are having an exclusive talk by Dr Kathleen Mortimer from Northampton University. The topic of the talk is “What is “Advertising” in the digital age?” This links with some research that Kathleen has been involved with recently on how Advertising is perceived by millennials in the UK and US and also research on how the regulation of Advertising has changed because of social media.

Dr Kathleen Mortimer is an Associate Professor in Marketing Communications at the University of Northampton, UK. Her research area is in advertising and consumer behaviour. More specifically, she has written in the area of services advertising, integrated marketing communications and advertising regulation.

Her work has been published in numerous scholarly journals including Journal of Services Marketing, European Journal of Marketing and Journal of Marketing Management. Kathleen is a former Deputy Editor of the Journal of Marketing Communications and the Chair of the Marketing Communications SIG for the Academy of Marketing.


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Sarawak, Malaysia.

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+6017-339 7453

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    Contact US

    west malaysia

    B-7-3 Block B West, PJ8 No.23 Jalan Barat, Seksyen 8, 46050 Petaling Jaya, Selangor, Malaysia.

    East malaysia

    GA Space, No.1-2, 1B, 2nd Floor, Block B, Kolam Centre Phase ll, Jalan Lintas, Luyang, Kota Kinabalu 88300, Sabah

    The Meeting Place, 2nd Floor, Sublot 6,
    Lot 10969, Jalan Song, 93350 Kuching
    Sarawak, Malaysia.

    mobile / whatsapp

    +603 7956 7655 / 7439
    +6017-339 7453